It's the end of an era for Apple's Clips app, and this might just be the most overlooked tech story of the year. But here's where it gets emotional: a creative tool that once promised to revolutionize video editing for social media is now officially discontinued. Launched in 2017, Clips was Apple's answer to the growing demand for easy-to-use video editing tools, allowing users to combine video clips, photos, and images with voice-based titles, music, filters, and graphics. It was a hit among casual creators, especially with its early updates that introduced features like Memoji, Animoji, and even LiDAR Scanner support for immersive AR experiences. But as of October 11, 2025, the app has been removed from the App Store, and Apple’s support page confirms it will no longer receive updates or be available for new downloads. Existing users can still access it through their Apple accounts, but for how long? And this is the part most people miss: while Clips may have faded into the background in recent years, its discontinuation raises questions about Apple’s strategy in the creative app space. Was it a lack of user engagement, or is Apple shifting focus to more integrated tools within its ecosystem? Here’s a thought-provoking question for you: Could Clips’ demise signal a broader trend of tech giants abandoning standalone creative apps in favor of all-in-one solutions? Let’s discuss—do you think Apple made the right call, or is this a missed opportunity? Share your thoughts in the comments below!
